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CRM performance — executive summary
June 2026 vs May 2026  ·  figures in ZAR
Registrations
34,855
▲ 101.5% vs May
FTDs
8,712
▲ 65.0% vs May
Active base
131,824
▲ 83.8% vs May
GGR
R47.2M
▼ 24.9% vs May
Est. NGR
R42.6M
▼ 30.9% vs May
Includes the 04 Jun R100 All Slots cohort (47,982 reached, 6,079 depositors, R5.42M deposits, still growing as of 11 Jun) — see campaign spotlight below.
Financial trends — May vs June
clean basis, one KYC-flagged R3.18bn row excluded
Deposits: May R149.2M, June R141.4M. Withdrawals: May R97.5M, June R113.6M. Turnover: May R1630M, June R1460M. GGR: May R65.5M, June R47.2M. Bonus cost (paid, completed events): May R3.81M, June R4.57M. Est NGR: May R61.7M, June R42.6M.
Player lifecycle — May → June
71,723
Active in May
+34,784
New actives
+44,970
Reactivated
−19,653
Churned (27.4%)
131,824
Active in June
Channel performance — June
ChannelSentEngagedRate
SMS713,517148,482
20.81%
Email871,181180,916
20.8%
Pusher1,152,547168,538
14.6%
Rich inbox2,077,269—passive
Top campaigns — June
Sent = targeted · Reached = logins · Depositors = converted · Rate = depositors ÷ sent · sorted by deposits
CampaignSentReachedDepositorsRateDeposits
25 Jun campaign tracking16,78613,3496,341
37.78%
R38.6M
Hacksaw Bet & Get140,98861,0079,386
6.66%
R18.6M
VIP exclusive challenge1,778833515
28.96%
R6.49M
Onboarding Lifecycle - New Offer25,75021,3343,193
12.40%
R5.80M
R100 All Slots (Bonus 672661)155,29343,7575,216
3.36%
R5.15M
Campaign spotlight — R100 All Slots (04 Jun cohort)
tracked 04 Jun → 11 Jun · part of June's newly acquired players
47,982
Combined reach (C5+C6)
6,079
Combined depositors (12.7%)
R5.42M
Combined deposits
~10.8×
Blended ROI vs R478k bonus cost
MetricC5 AcquisitionC6 Bonus 672661
Cohort size4,22543,757
Depositors8635,216
Total deposit valueR268,202R5,153,213
Avg value / depositorR311R988
Avg deposits / depositor2.424.54
Repeat depositor rate37.9%53.2%
Returned after day 03494,495
Campaign spotlight — R30 Million Sport Predictor
sent 03 Jun to the full base · 3 mailers combined
577,099
Combined sent (3 mailers)
35,874
Reached — 6.2% login rate
3,634
Depositors (0.63% rate)
R5.02M
Deposits — not the target metric
MailerSentReachedDepositorsRateDeposits
Mail 1124,2916,4642,5432.05%R4.80M
Mail 273,27819,3488671.18%R169.8k
Mail 3379,53010,0622240.06%R49.6k
Combined577,09935,8743,6340.63%R5.02M
Soccer Predictor product — TVC impact (10 Jun)
9,956
Total predictor players
2,374
Registered after the 10 Jun TVC
378
Of those, deposited
R315,542
Total deposited by TVC-registered players
VIP tiers — May vs June GGR
253 players ≈ 0.2% of base, ≈ 33% of total GGR

Pre VIP

170 players · 99.4% retention
Depositing VIPs155 → 149 (−3.9%)
Deposit freq55.2 → 48.1 (−12.9%)
Avg depositR3,041 → R3,576 (+17.6%)
Total depositsR26.0M → R25.6M (−1.6%)
TurnoverR261.8M → R249.4M (−4.8%)
GGRR12.43M → R9.25M (−25.6%)
Net depositsR10.3M → R6.95M (−32.6%)
Bonus cost—

VIP

75 players · 98.6% retention · healthiest tier
Depositing VIPs62 → 63 (+1.6%)
Deposit freq—
Avg depositR5,355 → R4,935 (−7.8%)
Total depositsR22.45M → R20.54M (−8.5%)
TurnoverR216.0M → R187.7M (−13.1%)
GGRR8.90M → R9.72M (+9.3%)
Net depositsR6.33M → R6.75M (+6.5%)
Bonus costR426k → R582k (+36.6%)

VIP Elite

8 players · 100% retention · volatility source
Depositing VIPs7 → 8 (+14.3%)
Deposit count803 → 496 (−38.2%)
Avg depositR19,809 → R20,257 (+2.3%)
Total depositsR15.91M → R10.05M (−36.8%)
TurnoverR237.4M → R149.8M (−36.9%)
GGRR12.71M → −R3.34M
Net depositsR11.1M → −R3.6M
Bonus cost—
Recommended CRM actions for July
ranked by expected impact
  1. 1Rebalance bonus spend to NGR — cap broad acquisition bonuses, redirect to the mid-VIP formulaRecover NGR margin
  2. 2Replicate the Bonus 672661 structure (R100 All Slots) across future acquisition campaigns — 53% repeat-depositor rate, ~10.8× ROI on 43,757 reached (155,293 sent)Scale proven acquisition ROI
  3. 3Dedicated VIP Elite retention — personal management + high-limit offers for the 8 playersStabilise ~33% of GGR
  4. 4Pre VIP frequency journey — deposit-streak challenge + Pragmatic/Live free spinsProtect entry-tier value
  5. 5Win back the 19,653 churned May actives with a targeted reactivation offerRecover lapsed revenue
  6. 6Scale the Hacksaw Bet & Get email formula as the July mailer templateLift email deposits
  7. 7FTD onboarding nurture for the 8,712 June FTDsImprove 72.6% retention
  8. 8Investigate the R3.18bn deposit data artefact (user 676431)Reporting integrity
Caveats: one corrupt June deposit row (R3.18bn, KYC-flagged user 676431) excluded from clean deposit totals. ROI proxied by attributed deposits — action-level cost not exposed. Est. NGR = GGR − bonus cost (paid, completed events); updated from an earlier "granted" basis (May R5.22M / June R13.37M) to actual paid cost (May R3.81M / June R4.57M). VIP tiers per current roles classification. Campaign spotlight (C5/C6) figures are an 11 Jun snapshot of the 04 Jun cohort and are still growing; they are a subset of the June registration, FTD and deposit totals reported above, not additive to them.